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Shoppers prefer a good price when it comes to picking a product.
August 23, 2012
By: TOM BRANNA
Editor
Loyalty is lost when it comes to body care products. New research from Mintel reveals that nearly a quarter (23%) of those who use body care products at least once a week usually just buy what’s on sale. Not surprisingly, this has contributed to a 10% decline in sales of body care products from 2007-2012. “The poor performance of the body care market is likely due to the prolonged period of economic uncertainty that has consumers adjusting their use of nonessentials,” says Molly Maier, senio...
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